BrewDog –for lack of a better word – are different.
Firstly, they’re a (self-proclaimed) “post Punk apocalyptic motherfucker of a craft brewery”.
They brewed beers of 32%, 41% and 55% as part of direct competition with a German brewery to win the title of “Strongest Beer in the World”. After brewing said 55% beer, they encased the bottle in a stuffed squirrel (a rare example of the joyous union between brewing and taxidermy).
They deliberately provoke beer regulators with stupidly aggressive names and labels. And best of all in 2012 they released a special Olympic beer called “Never Mind the Anabolics” which contained eight ingredients athletes can be banned for ingesting. Clever son’s-o’-bitches….
Now I know what you’re thinking. Where to next?
They brewed a beer on the bottom of the ocean.
In today’s world full of stark sterilised warehouses, on the 27th of June 2011 BrewDog dropped a fermentation tank into the North Sea, attached a valve to ensure carbon dioxide build-up could escape without salt entering the vessel, and left it there for two weeks with a Jolly Roger marking the spot (just for shits and giggles).
The method was chosen to break an age-old curse on the Scottish shoreline. You gotta admit, that’s a pretty badass reason to make beer.
After retrieving their precious booty from the ocean depths, they added sea salt and rum to the mix – in case the beer wasn’t different enough – and added an innovative label designed by illustrator Johanna Basford (apparently this is a big deal, my apologies to art enthusiasts for not knowing this).
Thus, the Sunk Punk IPA was born.
Now, alcohol being at the bottom of the ocean isn’t new. Champagne was discovered on the wreck of the Titanic, and the ‘world’s oldest beer’ was found in a shipwreck near the Baltic Sea. Some experts have even said that the cold sea is the perfect place to store alcohol.
Perhaps BrewDog are on the verge of kicking off the next trend in beer-making?
Regardless, the beer itself is dark amber, an oily, resiny, hoppy, slightly cloudy IPA with a slightly salty bite and a healthy alcohol kick (the beer weighs in at 7.1%). On all taste fronts it’s fairly fantastic.
And it was brewed on bottom of the ocean.
Just let that ‘sink’ in.