Arrogant Bastard

You walk into a bottle-shop, eagerly prospecting for something just a little bit different to take home and quaff.

As you traverse the aisles, out of the corner of your eye you see a large bottle decorated with what seems to be a demon casually holding a pint of beer.

“Curious”, you mutter to yourself.

After switching aisles to reach it, you pick up the bottle.

The words “Oaked Arrogant Bastard Ale” greet you. Upon closer inspection, the label begins to mock you:  “This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth.”

“I’ll show you”, you firmly announce to no-one in particular.  Dutifully accepting the challenge, the beer is purchased and stowed in the fridge, leaving you time to prepare for the showdown.

You open the bottle one evening. Giving it a sniff, your nostrils are met by the wafting smell of hops, caramel and oak.

“Aggressive? We’ll see about that” you say, with more than a hint of determination.

You take a mouthful and swallow. Maybe even swirl the beer around in your mouth.

“Well hello there!” you remark as the combination of floral and piney hops, oak and lingering bitterness hits you. Turns out maybe the bottle wasn’t lying after all.

Make no mistake, this is not a beer for the faint-hearted. If you’ve been reared on a steady diet of lagers and unoffensive ales, this brew could very well kick your tastebuds ass’s.

In the end though, it’s simply an utterly brilliant beer.

Back in the lounge-room, you take the last swig, and retreat, thoroughly satisfied.

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3 thoughts on “Arrogant Bastard

  1. That must be one of the smartest public relations stunts ever. Challenging a man and doubting his ability to drink an alcoholic beverage is a sure fire way to ensure that the beer is drunk. Pretty soon everyone will be using this advertising, “I bet you can’t buy this iPad 2” countered with “I bet you I can here have my credit card! You think I can only buy the cheap one? Give me the best you’ve got!”

  2. Stones and Brewdog in particular seem to take the “challenge” approach to marketing their beers.
    They have the advantage of brewing beers that actually pack a punch though.
    It would hardly work with a weak lager….

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